As a chiropractor, you spend five or six days a week working one-on-one with your patients. Your income hinges on the number of patients you treat. So it might sound wild—impossible, even—to consider taking your chiropractic practice virtual.
After all, what does virtual healthcare look like for chiropractors? How is it even possible?
I’m here to tell you that a virtual practice for doctors isn’t just possible, it’s the key to achieving success in the future of healthcare. Back in 2010, the virtual healthcare industry was a modest $100 million industry. It’s now on track to become an $11 billion industry.
The COVID-19 pandemic highlighted in bright, neon yellow the critical importance of accessible virtual care. The doctors and chiropractors who leveraged technology to continue helping patients during quarantine watched their revenue skyrocket even in the midst of the economic meltdown.
The future of chiropractic is strongly rooted in virtual care, so open yourself up to the possibility of intertwining your brick and mortar practice with virtual strategies.
How Does Virtual Chiropractic Care Work?
The biggest misconception about chiropractic care is the assumption that it can only be done in-person. In reality, chiropractors embrace a philosophy of innate healing that can positively impact patients even without office appointments and adjustments.
At its core, chiropractic care seeks to remove interferences and allow the body to heal itself. Brick-and-mortar practices remove those interferences in the form of physical subluxations that pinch the nerves and decrease the body’s life force. Virtual chiropractic care has the opportunity to address the countless interferences humans experience beyond physical trauma.
More than any other medical professionals, chiropractors have the ability to address these concerns virtually with their foundational philosophical approach. But you don’t need to abandon your brick and mortar chiropractic practice to pursue virtual care! The beauty of a virtual practice for doctors, and virtual chiropractic care specifically, is its ability to seamlessly integrate into and enhance your existing brick-and-mortar business.
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Many of our most successful Virtual Practice Accelerator members create a hybrid model that intertwines brick and mortar with virtual care. They may focus on brick and mortar patience three days a week, and virtual one day a week.
One doctor from Austin, Texas re-imagined her business model by implementing automated virtual systems to supplement her normal office foot traffic. Now she has built a multi-million dollar empire supported by a robust practice and residual virtual care income.
At its core, going virtual gives you access to technologies that exponentially increase the power of everything you do. One piece of content can instantly be distributed to hundreds… or thousands… or tens of thousands of people! Your message lives on to drive education, trust, and respect for your brand.
Why Is Virtual Healthcare so Lucrative for Chiropractors?
Virtual healthcare has proven itself to be lucrative for chiropractors who are committed to amplifying their impact and moving with trends of the future.
We could spend hours discussing the different reasons that virtual healthcare is so lucrative, but they really boil down to these five points.
Become More Intentional With Your Time
When you split your time and energy between your brick and mortar practice and virtual efforts, the law of constraints forces you to be more intentional with your time. It’s the same effect we experience at work as we prepare for a week-long vacation; we’re more productive because we have no choice!
Going virtual creates that same experience on a regular basis. You give yourself permission to focus your energy, effort, and time on your virtual practice for a certain amount of time each day or week in order to drive your practice into the future. This expands your earning potential beyond what you ever thought possible.
Extend the Reach of your Philosophy
Chiropractors often achieve more virtual practice success than other doctors, and there’s one simple reason for this pattern: chiropractic care is rooted in a strong philosophical foundation that focuses on serving the patient, not dictating their needs. This speaks to the people who seek out your virtual services!
“The biggest misconception about chiropractic care is the assumption that it can only be done in-person. In reality, chiropractors embrace a philosophy of innate healing that can positively impact patients even without office appointments and adjustments. “
So many chiropractic experts, like Dr. Axe and Dr. Jockers, have built empires by conveying these essential principles of care to others. You also offer a unique understanding of healthcare, and your patients are eager to soak in your knowledge and wisdom. Adding a virtual element into your practice gives you that opportunity.
Achieve Lower Overhead with Higher Profit Margins
Some of our VPA members have a virtual practice overhead of just $200 or $250 a month. There’s no other business model that makes it possible to achieve such a far reach at such a low cost.
Technology automates the majority of work you have to do virtually, so you can harness self-monitoring systems to watch your profits skyrocket. Over time, your virtual efforts grow their own legs and create a snowball effect that supercharges your revenue.
Drive Revenue Back to Brick and Mortar
As an entrepreneurial-minded doctor, you’ve been pushing hard for years to establish your name and build a successful practice. By diverting some of that energy into a virtual practice, you actually drive revenue back to your brick and mortar.
So many of our VPA members have become celebrities in their local communities thanks to their online presence. Their brick and mortar practices suddenly gain more recognition than ever before. All it takes is intentionally investing a few hours per week into virtual care.
Secure More Freedom and Flexibility
Going virtual gives chiropractors more freedom and flexibility. They can travel to visit family members, explore other countries, or check items off their bucket list, all while running their business from afar.
A virtual practice for doctors offers a powerful way to liberate your lifestyle. You can still have your brick and mortar business, but you enjoy an upgrade in the way you build and manage your business and revenue.
Now is the Time to Go Virtual
Think of what will be possible when you implement a virtual element into your practice. Virtual healthcare is the inevitable direction of healthcare, so why not get ahead of the curve?
Virtual care is an investment in the future and a way to share your gifts and talents with a larger audience. It’s the best opportunity you’ll ever find to achieve more impact, more freedom, and more income.
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