Virtual Practice
How to Future-Proof Your Virtual Practice for Long-Term Success
When I built my virtual practice, the economic crisis of 2007-2008 had just begun. Sounds like a recipe for disaster, right? How could I build a new business during a time when the nation’s economic foundation was crumbling like dust?
Believe it or not, my brand new virtual practice thrived despite the economy’s downturn, thanks largely to the strategies I used to “future-proof” my business. These future-proof strategies became more relevant than ever in 2020, as a pandemic and flood of other crises proved that we’re living in unprecedented and uncertain times.
Fortunately, it’s possible to strengthen your practice through any type of uncertainty. It’s just a matter of positioning yourself as the type of business with the tools to grow through hardship.
Is Virtual Healthcare the New Normal for Chiropractors?
As a chiropractor, you spend five or six days a week working one-on-one with your patients. Your income hinges on the number of patients you treat. So it might sound wild—impossible, even—to consider taking your chiropractic practice virtual.
After all, what does virtual healthcare look like for chiropractors? How is it even possible?
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Practice Growth
From Testimonials to Trust Tools: Using Longevity Stories Ethically and Effectively
LongevityOne of the most powerful marketing tools in a longevity practice isn't an ad, it’s a story. A parent reversing brain fog. A CEO transforming their energy. A biohacker celebrating a 10-year drop in biological age. When shared well, these narratives do more...
The Modern Health Referral Toolkit: Digital and In-Person Strategies That Work
LongevityWhen it comes to growing a thriving longevity practice, the most powerful form of marketing isn’t paid ads; it’s a trusted referral. But here’s the truth: today’s patients don’t just refer because you helped them feel better. They refer when they feel seen,...
Practice Marketing
6 Functional Medicine Marketing Tips for Practice Owners
I’ve been captivated by the concept of functional medicine marketing since I was a college student in 2005. I spent years training in top doctors' offices, absorbing everything I could about marketing techniques and strategies. Despite the differences in marketing...
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