Nobody’s path to success is perfect. Mine sure wasn’t. 

In fact, I made one major mistake that almost cost me my practice. Even if I couldn’t avoid pitfalls for myself, I hope that by sharing my story I can help you learn valuable lessons without making the same marketing mistakes.

When I Started My Practice…

When I started my own practice early in my career, I didn’t have a well-formulated goal or a refined niche of customers. I had just one overarching purpose: find people—any people—and get them into the office. If they had beating hearts and a pulse, I considered them prime candidates to become new patients in my practice.

At this time, I was trained in functional medicine and chiropractic care. I genuinely wanted to help my patients improve their quality of life, but I didn’t realize I was sacrificing my own wellbeing in the process.

My Biggest Chiropractor Marketing Mistakes

I’m naturally a driven, energetic person. I love engaging with my clients, connecting with new people, and running as fast as I can to achieve more than others think is possible. 

So early in my career, I harnessed every bit of energy I had to business marketing. I spent countless nights and weekends preparing and implementing marketing activities designed to trigger growth.

My marketing initiatives included “inside” and “outside” office tactics. While in my office, I engaged in referral strategies, promotions, and other internal marketing campaigns. During and after hours, I would buzz around my community for speaking gigs, local events, and Lunch & Learns. 

And my efforts worked! I built strategic relationships that drove more than 300 new leads through the door every single month. Sounds great, right? On the business end, sure. But I was destroying myself in the process!

So what was my biggest marketing mistake? I worked harder, not smarter, and eventually, I burnt out. The marketing tactics I had cultivated required such intense and ongoing levels of energy from me personally that it was no longer sustainable. 

My marketing system beat me down so much that I started making poor decisions for myself. I was binge-eating, barely sleeping, and rarely exercising. In other words, the exact opposite of what I was preaching to my patients! 

I knew something needed to change, or I was going to lose everything I had worked so hard to achieve. 

Hard Lessons Learned About Marketing as a Chiropractor

I spent years working harder instead of smarter, and I don’t want you to make the same mistake. Here’s the lesson that every single practitioner should remember: Your marketing solutions should work for you. You shouldn’t be working for your marketing. 

When I reflect on those early years in my career, I can’t believe I was once in that position. I wish I’d known then what I know now! By working smarter, I’ve now developed an automated system for my virtual practice that allows me to enjoy my life, spend time with my family, and practice self-care, all while revenue accrues. 

The proof is in the numbers. I have a webinar scheduled in a few days, and to be honest, I was on vacation while the guest list grew. At least 5,000 people have RSVPed and we expect at least 3,000 to join, which will generate about $3 million in revenue. 

And that’s exactly what I want for you! Let your marketing strategies work for you so that you don’t have to work so hard for your business.

Pick a Niche and Become the Expert

In order to truly embrace the potential of your chiropractor marketing, you first need to select a niche and become an expert in that area. 

A niche is a specialized corner of your market that focuses on unique products and services. Whether your niche becomes diabetes, weight loss, or anything in between, you must dedicate yourself to patients seeking care within your specialty. As much as you might want to, you can’t help every single patient with every single problem. 

Though many practitioners are hesitant to niche down, it always delivers tremendous results. Patients will flock to you when they realize you’re a tried-and-true expert in a category where they’re craving guidance, support, and wisdom.

Become a Superhero to the People Who Matter

All of your knowledge, experience, and talent within your niche make you a superhero to your patients and clients. These are the people who trust you, seek your guidance, and recommend your products and services to others. 

To make the most of your marketing efforts, prioritize those people and become their hero.

This is exactly what I do, although ten years ago I would have thought that prioritizing and niching down would cause me to lose business, not gain it! The truth is that when you become known as the ultimate expert in your specialty, you can achieve 10x growth and think exponentially rather than incrementally.

All of this is possible with the right technology and marketing tools, and I’m here to guide you through every step of the process until you succeed.