The future of healthcare lead generation is brighter than ever before…because it’s gone virtual! 

Your medical practice is no longer limited by the attention and accessibility of local customers. Instead, a strong virtual presence instantly connects your services to patients around the country and even the globe. Virtual healthcare lead generation has allowed my team at Health Experts Alliance to partner with doctors in locations as diverse as Saudi Arabia, Canada, London, Tokyo and Miami. 

Once you learn how to embrace the online potential of healthcare marketing, your growth has no limits. This is how we do it at HEA, and we’re here to help you leverage virtual healthcare lead generation in your own practice as well. 

You’re Not Just a Doctor, You’re a CEO

At the core of your marketing success is another “m” word: mindset. 

Yes, believe it or not, it’s your mindset that makes or breaks your marketing efforts. 

As a doctor, you wear countless hats and juggle numerous responsibilities. Not only do you serve patients, but you also perform research, refine your skillsets, and pursue higher education. In other words, you’re trained how to best help others, but not necessarily how to think and operate like a business owner. 

But you are the owner of your healthcare practice, so you need to adopt a CEO mentality. 

Making choices from the perspective of a business owner is key to scaling lasting growth. If you want freedom, you need to operate from a different mindset. Rather than thinking, “I’m working for this business,” you need embody a perspective that says, “I’m going to make this business work for me.”

How To Secure a Full Pipeline of New Patients 

When you step into your CEO shoes, you’re not worried solely about returning patient calls and updating records. You focus on securing a revolving pipeline that’s always full of new patient leads. 

This was a stressful hurdle before healthcare opportunities went virtual. Under the “old” brick-and-mortar model, you were limited to targeting local customers and securing conversions in live appointments. Every lead and every conversion took exponentially more time and effort. Now, thanks to the potential of healthcare lead generation, every step you take generates more impact over a larger audience. 

Stop Being a Jack-of-All-Trades

I know it’s tempting to be a jack-of-all-trades who can address all patient issues, regardless of the category. But a jack-of-all-trades is a master of none, and becoming a master authority is the key to keeping your pipeline full. 

This is why it’s so important to niche down. Until you niche down and create authority within a specialized corner of your market, you’ll never realize the power of becoming an expert in one single arena. 

Many doctors avoid picking a niche because they don’t want to disappoint potential patients or turn them away. But it’s okay to say no! In fact, successful entrepreneurs are masters of saying no for the right reason. You owe it to yourself and your patients to only serve the people you can deeply and impactfully support. 

Niching down makes you magnetic to new patients. It creates a domino effect of positive changes that bolster the strength of your practice. Embracing your specialty makes it possible to flourish as a professional, become more profitable, and increase your patient impact. 

Our Virtual Practice Accelerator program walks you through every step of niching down to bolster your pipeline. We’ve developed an entire system just for this purpose, and we can show you exactly how to launch your virtual practice and never look back. 

Leverage Technology 

Technology provides so many opportunities, avenues and options that doctors often feel overwhelmed by choices. The key is learning how to leverage the best assets of technology for your own benefit. 

First, incorporate automation into your systems and processes. You can choose how much of your current process becomes automated, from connections and filtration to conversions and appointments. Every practice incorporates automation to a different degree based on what drives a full pipeline. 

You should also embrace technology for the professional relationships it can help you build. Establish partnerships with new team members, agencies, marketing partners and others to create mass networks of referrals. Forget paid media. With the help of HEA programs like Virtual Practice Accelerator, you can learn how to secure an ever-growing list of referrals through strategic partnerships and relationships.

Plan at Least 6 Months Ahead

Healthcare lead generation isn’t something you can improvise on a day-to-day basis. It requires thorough, strategic planning. 

In order to capitalize on the true power of online healthcare lead generation, you need to stop working for your business. You need to own it all: the business, the systems and the processes. This starts with thinking big and thinking in advance.

I recommend planning your marketing campaigns at least six months in advance. This is what I do personally, and I start to feel anxious if I find myself prepped for less. By planning well in advance, you can more efficiently prioritize your lifestyle and lean into the habit of making your business work for you, not the other way around. 

It’s Time To Take Your Healthcare Lead Generation Online 

What action must you take to create marketing solutions and strategies that embrace online healthcare lead generation? 

First, find a partner like Health Experts Alliance to guide you through the uncharted waters of building a virtual practice. We’ve spent more than a decade developing the highly detailed blueprints you need to launch a thriving six- or seven-figure virtual practice 

Our methods help you remove geographical boundaries to build and scale your practice in ways you never thought possible. Check out our Virtual Practice Accelerator to see exactly how we help healthcare practices escape the limitations of brick and mortar with online healthcare lead generation.