Written by Dr. Isaac Jones
July 27, 2021
For a practice owner, gaining new patients should always be an exciting and rewarding accomplishment. If a sense of exhaustion, panic or uncertainty overshadows that excitement, then you need to build a better team around you.
I’m not talking about just hiring a secretary to take your calls or a marketing company to improve your website. I’m talking about your All-Star Team, a carefully cultivated group of people who share your mission and work tirelessly to scale your practice to new heights.
It’s an art and a science we’ve developed over more than a decade to help you grow without falling into the most common traps doctors encounter.
Are you blocked by a “perfection mindset,” convinced that nobody can manage your practice as effectively as you? Then you need an All-Star Team.
Are you convinced that the only way to increase revenue is to work longer and clock more hours? Then you need an All-Star Team.
Are you struggling to find your core mission and connect to your clients on a deeper level? Then, yes, you need an All-Star Team!
I’m here to share with you the secrets I learned as I founded Health Experts Alliance, the global leader in virtual health education, and designed the All-Star Team system that has allowed HEA to expand across the U.S. and into Canada, Central America and Japan.
The Power of an All-Star Team
Once you experience the true power of leveraging an All-Star Team, you’ll wonder how you ever functioned without one. The right All-Star Team will expand your vision, implement your vision, and drive growth with unprecedented momentum.
Achieve the Three-Day Time Management System
Of all the doctors we coach, the ones who are hitting their stride and living their best life adhere to a three-day time management system. This system is only possible when you collaborate with a hand-selected All-Star Team to bring your vision to life.
Rev Days
Rev Days are the days or blocks of time when you embrace the revenue-driving activities you love. These are the tasks that drive your creativity and energy and make you feel fully alive. In other words, you feel “revved” like a car engine, ready to take on the world.
Routine Days
Routine Days are energy neutral or, often, energy-depleting. The doctors without the support of an All-Star Team tend to intermingle routine days (or blocks of time) throughout their entire calendar, which constantly drags them down.
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Whether it’s writing emails, paying bills, completing paperwork, or anything else, routine activities shouldn’t bleed through your entire week. Use your All-Star Team to delegate these tasks and liberate yourself from the burden of Routine Days.
Rejuvenation Days
Most doctors would laugh you out of their office if you asked them how many Rejuvenation Days they take a week. But for doctors partnering with HEA to build successful virtual practices, Rejuvenation Days are core components of their calendar.
A Rejuvenation Day is exactly what you’d expect: a day (or week, or month!) to unplug and enjoy your life. Indulge in your favorite hobbies, take a vacation, spend time with your family, read a great book — whatever helps you feel rejuvenated and tackle the next day with renewed vigor.
I know it sounds like a wild dream, but I’ve personally helped hundreds of doctors enjoy regular Rejuvenation Days thanks to the education we provide through HEA. Our Virtual Practice Accelerator (VPA) course provides the exact blueprint with the cadence, systems and strategies you need to build a better schedule with your All-Star Team.
Allow Your Practice to Scale Without You
Doctors naturally want to keep their thumb on every aspect of their practice, but the right All-Star Team makes it possible to take a step back and focus on what you do best.
This allows your business to continue to scale, even when you’re taking a day off or jetting away for a vacation. You’ll experience a stunning transformation as your business finally works for you — and you work for your business less.
Step 1: Take Inventory of Your Business Operations
If you’re serious about finding your All-Star Team, you first need to escape the “Doctor Rockstar” mentality. This mentality says, “I’ll do everything myself; nobody can do it better than me anyway.” Many doctors get trapped in this mentality out of fear of losing control, but it pushes them to their financial and emotional limits.
The real question isn’t, “How should this be done?” Instead, ask, “Who can help me do this?” Your “who” begins with HEA and extends to the All-Star Team we’ll help you build.
Start by taking inventory of your business operations and identify who is responsible for each core function in your practice. If you find that you’re performing $15-per-hour work, feeling exhausted by the end of the week, and running faster and faster on an endless hamster wheel, then your operations need a major facelift with the help of a committed team.
Step 2: Identify the Most Critical Roles
Your All-Star team isn’t going to consist of 20 or 30 people, especially not in the beginning. You only need to fill four essential roles to develop an unstoppable All-Star Team.
Strategic Assistant
A strategic assistant takes the “Routine Days” tasks off your plate so you can earn back valuable time in your calendar. This person comes to understand your strengths and defend your calendar against time-wasters.
Integrator
You’re the visionary in your practice, the person who sees exactly where you should be in five and 10 years. An integrator is the person who embraces your vision and helps you execute and prioritize it.
Sales Development Representative
You’ve spent enough years taking calls and hand-holding sales. It’s time for a sales development representative (SDR) to take that burden off your shoulders. Your SDR will perform onboarding calls so you can commit your time to patients with legitimate engagement.
Think of your SDR like the setter on a volleyball team. He sets the ball so you can spike it over the net!
Your Clone
I always envision this person as an associate who partners with you to create a superhero team like Marvel Comic’s Avengers. This person is a modern-day superhero who collaborates with you to transform the lives of your patients.
Don’t doubt yourself — you can implement these changes in your practice, and HEA is here to help you every step of the way. Start by loosening your white-knuckled grip on control. If you truly care about patient success and practice growth, trusting an All-Star Team to help you build momentum is the best choice you can make.
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