The first webpage came into existence just 30 years ago as a way to spread information about (as it was then known) the “World Wide Web project.” It wasn’t until the beginning of the 21st century that the internet started to become a core method of communication between businesses and customers. 

Technology moves at lightning speed, and in today’s economy, building a successful company without an online presence is virtually unthinkable. 

I know this firsthand after founding my own company, Health Experts Alliance, and leveraging the power of the internet to help my business become number one globally in virtual practice education.

I’ve explored every SEO strategy, every website design trend, and every lead-driving funnel. I know exactly what it takes to attract and convert viable leads who remain loyal patients in your practice for years to come. I know what your website should look like… and also what it definitely shouldn’t look like. 

I’m here to help you create a successful medical practice website that doesn’t run head-first into the most common industry pitfalls.

Every single day, I talk to doctors who trusted marketing agencies to craft their websites, only to end up with cookie-cutter versions of lackluster sites that fail to convert. Our team at HEA wants to help you fix that problem — or avoid it altogether! 

Difference Between a General Website and a Patient-Generating Site

Not all websites are created equal. Not even close. 

General “brochure” websites offer aesthetic appeal with a home page, an about page, a blog and a contact space, but they don’t incorporate any underlying strategy. In other words, they don’t actively capture leads and turn them into new patients. So while attractive websites are nice, they don’t necessarily drive revenue or contribute to the momentum you’re working so hard to build. 

Here’s a secret that most business owners don’t realize: your website itself doesn’t convert. The conversion strategies you include on your website do the real legwork. Nobody has proven this more than Chris Clark, founder and CEO of Lexicon Health. 

I had a conversation with Chris back in 2012 after learning we were both in the health space. Chris revealed that his company was generating $2 million per month, so I immediately asked to see his website. His response? “Oh, we don’t have a website.” 

It’s true. Instead of one general “brochure” website, Chris and his business relied on a series of carefully designed conversion funnels and other strategies to drive revenue. 

That’s not to say a website isn’t important — it is! Your website is your company’s unique piece of virtual real estate. As long as you leverage it properly with a well-built funnel, your website will work hard for your business 24/7/365. 

4 Key Tips for Building a Successful Medical Practice Website

Your goal is to build a website that drives people into a relationship or conversation with your practice. These four key tips will help steer you in the right direction. 

Position

Begin by positioning yourself as an authority in your industry. 

Demonstrating authority within your niche creates magnification and attraction. It allows you to leverage your gifts, talents and abilities to forge meaningful connections with the tribe of people who want to hear every word you say. That’s a powerful marketing position to achieve!

You don’t need 35 years of experience to become an authority figure. You just need the right marketing strategies. Our HEA programs like the Virtual Practice Accelerator teach these strategies and many more so that your medical practice website drives unprecedented revenue. 

Prepare

Next, prepare your website to anticipate patient concerns and answer them immediately. All potential patients hold limiting beliefs that can stop them from moving forward. You can break down their limiting beliefs by educating them and solving their perceived challenges. 

Once prospects learn about you, they want to see more and decide if you’re the right fit for their needs. Predefined nurturing strategies help you earn the trust of these potential patients and urge them to become part of your community. 

Process

Sync your website with your signature process so that all website traffic is driven quickly into your funnel. This is absolutely critical to ongoing growth and success. All roads lead to Rome, and in your practice, Rome is your signature process. 

Funnels come in all shapes and sizes, so there’s no one right method. A few common funnels include emails, opt-in pages and calls to action. The majority of website visitors don’t make an immediate purchase. You need to “date” them by continually educating and connecting with them. 

Start with clear, predictable opt-ins and calls to action, and then optimize this process over time. The more you optimize, the closer you get to maximizing conversions. 

Profit

Earning a profit isn’t just about making sales. It’s about aligning your practice with a mission-centered message that speaks to your niche audience. 

This begins with capturing the email address of every visitor to your website. Doing so allows you to harness your automated funnel systems to consistently add value through ongoing education and dialogue with these potential patients. 

Your website also needs its “money pages,” such as consultation sales pages, program sales pages and supplement sales pages. A good practice website shouldn’t overwhelm; it should simplify and clarify the opportunities your practice has to offer. 

As a virtual practice entrepreneur, you never need to default to slimy, sleazy sales techniques to make a profit. Your medical practice website speaks for itself and attracts the right patients to your (online) door. 

Here at HEA, we train all our doctors to achieve sales by asking powerful questions and co-creating a future of health and improvement with each health participant. This Socratic method achieves 70, 80, even 90% conversion rates with a fraction of the effort involved in standard sales methods.

HEA’s Virtual Practice Accelerator has been carefully refined over more than a decade to help you build a successful medical practice website. This is what we do, day in and day out. You can wait and learn more about what we’re doing and read testimonials from doctors living these accomplishments, or you can jump in, be a part of this community, and become the next testimonial!